Branding GastroBar by Carles Gaig

PROJECT OBJECTIVES: The project consisted of creating a visual identity for GASTROBAR by Carles Gaig, a restaurant at the airport that offers a unique gastronomic experience created by a Chef awarded with a Michelin Star. The objective was to bring haute cuisine to the general public through an elegant and sophisticated brand design that reflected the quality of the food and the creativity of the Chef.

SOLUTION: To achieve this goal, a visual identity was designed that would reflect the author's cuisine, with a world of contrasts that elegantly integrates into the interior design of the premises. The brand includes the Chef's personal signature as if it were a work of art, which adds a personal and exclusive touch to the customer experience. Colors and visual elements that convey elegance and sophistication were chosen to stand out from other airport restaurants.

RESULT: The visual identity created for GASTROBAR by Carles Gaig achieved its goal of bringing haute cuisine to the general public through a sophisticated and exclusive brand that reflected the creativity and quality of the Chef's food. The brand was elegantly integrated into the interior design of the premises, providing a personal and exclusive touch to the customer experience. The restaurant stood out among other airport venues, generating interest and appeal to customers looking for a unique dining experience.