Mamma Mia is one of the oldest Italian restaurant chains in Spain, with a score of restaurants throughout the country and Portugal, which continues to maintain its quality, unmistakable style and know-how as the first day.
The BCN airport restaurant had a style of communication that did not fit the brand. It was necessary to renew the communication In Store and Front Store, incorporating in it powerful product images and with direct message, taking into account the environment and its specific target.