Client

Lay's

Category

Packaging

Packaging

Summer Special Edition Pack
PepsiCo Foods Iberia operates in Spain and Portugal, producing and marketing, among many others, Lay's potato chips in all its varieties. The aim of the Summer Edition was to increase sales and brand image during this period. With a program aimed at housewives and families with children at a time when consumption familiar appetizer target, we adapt packs Al Punto de Sal to Spain and Portugal and varieties of Vinaigrette and Peasants, seeking empathy and a point of proximity to the consumer.

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